2020 CDA Best Renovation – Office: GE Customer Experience Center

GE’s new Customer Experience Center in Madison was designed to transform a drab and dark area of its existing facility into a world-class customer experience center for its anesthesia equipment division. With this 2,927-square-foot facility, GE set out to create an environment that immersed customers in the company’s history and brand story while showcasing its technology. The design team packed a good deal into a relatively small footprint and did so with the help of natural light, bright walnut accents, and sleek furnishings. The bright, energizing interior offers a creative and educational space for training — enhancing GE’s recruitment and retention efforts — and product demonstration. Read more about the project here. (For information on getting your event featured in the IB Gallery, email jason@ibmadison.com.)