2020 CDA Best New Development or Renovation – Hotel: Hotel Indigo

Hotel Indigo not only repurposes a historic building, it was built to keep pace with the growth on Madison’s near-east side and increase hotel availability in a part of town that was previously underserved. Between the 144 guest rooms and the Palette Bar & Grill, Hotel Indigo will see community members and tourists alike, but it was meetings with members of the community that led Potter Lawson to ensure limited disruption to local residents even while helping to “activate the street,” meaning East Washington Avenue. Due to the project’s proximity to downtown Madison, the venue preserves the neighborhood’s view of the Capitol while bringing modern amenities to the area. Read more about the project here. (For information on getting your event featured in the IB Gallery, email jason@ibmadison.com.)