10 top prospecting and sales tools

The world of sales looks very different than it once did. No longer do we see men in suits pulling up to our homes in station wagons to sell us a new vacuum. Although this used to be an effective way to get product out the door, what worked in yesteryear doesn’t work anymore.

Technology has revolutionized sales like it has revolutionized many aspects of our daily lives. Prospecting and sales tools have become commonplace in business. The following useful tools provide creative and powerful solutions to your sales and prospecting needs.


This tool offers an all-in-one sales toolkit with the ability to track emails and presentations. You can create sales templates and log calls to your CRM all from your inbox. An easy-to-use sidebar allows you to connect to Salesforce with just a click. Click-through rates and other important stats are well organized and easy to access with Yesware.

2. Constant Contact

Create attractive emails and newsletters more efficiently with Constant Contact. This tool is great at what its built for — sending emails. It’s also easy to learn and you can go from novice to pro in no time. You have the ability to use prefabricated templates or create a customized template to suit your specific needs. Easily access and compare your metrics on this tool.

3. Belly Card

Belly is a loyalty program offering rewards to your favorite places. You can use a card or the mobile app, and Belly will keep each store’s points separate for you. This is great for small businesses because you can send out coupons and do all the things bigger loyalty programs do right through Belly. Belly makes it easy to use and access their app. Comprehensive loyalty programs no longer have to be reserved for chain stores.

4. Echosign

This electronic signature software is best of breed for small businesses. The ease of signing a document from a mobile device and eliminating the need to print is essential for professionals on the go. Echosign is simple, straightforward, and reliable, everything you need from a tool of its kind.

5. Google Analytics

Google Analytics is an essential tool that allows you to know how your audience interacts with your website’s content. You can monitor your website’s activity and access all types of metrics easily. This is a tool that is easy to use and incredibly comprehensive.

6. WordPress

WordPress is a very popular content manager. WordPress makes it easy to get started and create your own website or blog. You will be able to track traffic and choose one of their themes that works best for your style or brand.

7.  SugarCRM

SugarCRM helps you build customer relationships while keeping your company running lean. Campaigns, modules, reports, and Web forms can be created functionally and easily while staying true to your brand’s look and feel. Customization options allow you to make unique and personalized interactions because the customer is placed at the center with SugarCRM.

8. GoToWebinar

GoToWebinar is easy and effective. Features that allow participants to highlight on the screen make GoToWebinar an interactive tool. You are able to record your webinars to send to attendees or post to your site at a later time. An email function is built in, making it easy to follow up with participants. Other functions include pause, branding capabilities, email templates, practice sessions, and more. If you are already using GoToMeeting, this addition will be easy.

9. Data.com

Generate sales leads from qualified business information with this top prospecting tool. You are able to find new customers fast with a variety of filters. Your sales team can spend less time searching because the reliable and up-to-date information is right at their fingertips.

10. HubSpot

This is an incredibly comprehensive inbound marketing tool that can integrate with other sales and prospecting tools. Hubspot helps you provide your solution to customers who are looking for it. Create content, optimize it, and share on your site and social media easily and effectively with this powerful tool.

Implement some of these tools and watch your sales team thrive and your customer connections grow. The world of sales and prospecting tools has many options, so find what fits your company needs the best.

Luke Whitburn is vice president of Wisconsin Territory for GadellNet.

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