Prognostications – Implications 2012
As the year comes to an end, the gifts have been opened (and some are ready to be returned), and it’s time to think about 2012. To help in this quest, I’ve been tracking predictions and trend projections from throughout the tech, marketing, and online worlds. I thought I’d share some of these with you in this year-end prognostication for 2012, along with giving you some insights on the implications of these projections for your brand and/or business.
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Tell it and sell it with pictures
Ever since the advertising trade came up with the cliche “a picture is worth a thousand words,” visualization of content has played a role in simplifying and conveying meaning in a way that text doesn’t always achieve. With text relying on interpretation filtered through the lens of our multitude of experiences, the
pictures that are painted from reading about something can be all over the map.
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Present while absent
It has been several weeks since I've written a blog posting for the
Web Chef's Cafe. Some of you may know that one reason for this deficiency is that while I've been absent in writing a blog posting, I've been present in a new role at
In Business as the new digital media publisher.
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Does Your P.O.E.M. Resonate with Your Marketplace?
Alliteration, rhyme, rhythm and symbolism are but a few of the terms attached to understanding poetry. We can borrow the end result of the careful synthesis of these words — a
P.O.E.M. — as a mnemonic to help us understand the critical components that should be part of your online media mix. These components are
P — Paid,
O — Owned and
E — Earned Media. Each of these requires your business to commit resources to developing a strategy and implementing tactics to effectively maximize the value of your online media activities.
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