Printing Help Beyond the Business Card
As reported in the pages of In Business magazine.
Given some of the difficulties with building email lists, it's probably wise for would-be entrepreneurs to exercise patience with that assignment while they focus on old, reliable direct mail, which is making something of a comeback. When it comes time for entrepreneurs to leverage print services to launch new ventures – beyond the basics like printing business cards – the construction of a database with the help of direct mail has emerged as a more viable option. Not that start ups or any business should eliminate channels in marketing, but they should take a realistic view of them.
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Commercial printers not out of the woods
As reported in the pages of In Business magazine.
Of all the industries with a target on their back during the Great Recession, printing appeared to have one of the biggest bulls-eyes. When tough times arrive, the first instinct in business boardrooms is to cut advertising and marketing, which affects printers in turn.
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Rumors of our demise ...
As reported in the pages of In Business magazine.
One year after many were forecasting doom for newspapers, the industry may withstand the recession, but a key challenge remains: how to monetize the Internet.
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Making Print Work for Small Businesses
As reported in the pages of In Business magazine.
Trends impacting printers and their small business clients include the proper harnessing of tech tools and the move toward smaller and more versatile digital presses.
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