podcast
Jay Gillespie, Fiskars Americas
Aired: March 1, 2010
With more than 300 years of branding under its belt, Fiskars' orange-handled scissors and other products may have great visibility on shelves, but did you know the North American headquarters is in Madison? Jay Gillespie, brand marketing director, joins Jody and Joan to discuss what that means, and how a company with more than 2,000 products can carry one branding message.
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Aired: March 1, 2010
With more than 300 years of branding under its belt, Fiskars' orange-handled scissors and other products may have great visibility on shelves, but did you know the North American headquarters is in Madison? Jay Gillespie, brand marketing director, joins Jody and Joan to discuss what that means, and how a company with more than 2,000 products can carry one branding message.
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