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Jay Gillespie, Fiskars Americas
Aired: March 1, 2010
With more than 300 years of branding under its belt, Fiskars' orange-handled scissors and other products may have great visibility on shelves, but did you know the North American headquarters is in Madison? Jay Gillespie, brand marketing director, joins Jody and Joan to discuss what that means, and how a company with more than 2,000 products can carry one branding message.
Recently Added
Aired: March 1, 2010
With more than 300 years of branding under its belt, Fiskars' orange-handled scissors and other products may have great visibility on shelves, but did you know the North American headquarters is in Madison? Jay Gillespie, brand marketing director, joins Jody and Joan to discuss what that means, and how a company with more than 2,000 products can carry one branding message.
Aired: February 26, 2010
He's a young man with a growing business, and Mike Miller takes Jody and Joan through the paces of creating his "Just Coffee Coop" business. What does the future hold for the partners? Anything seems possible and nothing much seems scripted as employees become owners and owners become... more owners. Tune in!
Aired: February 25, 2010
Clara Hurd Nydam tells her own (surprising) employment history, and shares the do's and don'ts of career building in this market with listeners -- hints she's learned during her career with Career Momentum.
Aired: February 24, 2010
With products and services created for the DNA community, Aldevron is creating cutting edge biomedical products you'll be asking for in the future! Find out what's new in biotech as Tom Foti takes us inside the company's research on Gene therapy and DNA vaccines.
Aired: February 23, 2010
Though she is afflicted with MS and needs a wheelchair for mobility, Shelley Peterman Schwartz is not disabled. She's created the company "Meeting life's Challenges" and now she's an author and columnist who takes on the hard issues of being different abled in a society created for mainstream "normals". Find out her pet peeves and her greatest hints for someone you love -- she makes life a little easier for all of us and gives us plenty to think about.
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