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John Nelson's Green-Building Realism, Part II
John Nelson's Green-Building Realism, Part II
In our August 2010 magazine and in last week's Web feature, we got a different take on sustainability from UW-Madison adjunct professor John Nelson, who believes the sustainability movement would benefit from less hype and more objectivity. We now present Part II of our recent interview with him in question-and-answer form, and he addresses the ambitious expectations of the sustainability movement and what he really thinks about LEED. Full Story full story
A More Critical Look at Green Building
John Nelson took a few moments to ponder the quote, and whether the statement made him roll his eyes or say, "Yes, but ..."

The quote, uttered by Rick Fedrizzi, president and CEO of the U.S. Green Building Council, during the 2009 Green Build conference, is as follows: "We are actually at a leverage point where green building no longer needs to be proven, but implemented. The potential of green building, when green design, green technology, and green materials come together, is undeniable." Full Story full story
It's the IB Golf League - Sort of!
Our ever-changing group of players retell their most memorable golf stories. Have one yourself? E-mail it to golf@ibmadison.com for consideration. Our league is easy to join, share in the laughter and lessons learned this week! Full Story full story
Meet John Nelson, "Green" Pragmatist
As reported in the pages of In Business magazine.
UW-Madison adjunct professor John Nelson says beware of "green-washing," his term for media hype surrounding the green-building movement. Full Story full story
Article Archives
All Industries
Population Protector: J. McLellan plans for the unthinkable.
August 2010
Business Fashion Tips for Generation Y (WHY?)
August 2010
Health Care Reform: Changes to "grandfathered plans" could cost businesses.
August 2010
It's the IB Golf League - Sort Of!
August 2010
Thriving & Prospering in the Midwestern Mega Region
August 2010
Riding a Rocket
August 2010
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Business Report
All Industries
Milwaukee's Southeast Wisconsin Gilda’s Club Closes
August 27, 2010
Tech Execs Pessimistic about Economy
August 27, 2010
Quincy Bioscience Receives Capital from DaneVest Tech Fund
August 27, 2010
More Roadblocks for Edgewater Hotel
August 27, 2010
Nebraska Farmer Plans to Invest $35 Million in Wisconsin Dairy Farm
August 27, 2010
Jobless Rate in Madison Area Improves
August 27, 2010
In Business with Jody & Joan
All Industries
Lisa Nelson
Wal-Mart
Tim Cooley
City of Madison
Bob Miller
Compound Profit
Joan Collins
Joan Collins Publicity
Lauri Droster
The Droster Team
Olivia O. Parry
Dane County Planning & Development
IBTV
Inside Peek: Techline USA
August 2010
Backstage Pass: Concerts on the Square
July 2010
Behind the Scenes: Gail Ambrosius Chocolatier
June 2010
Inside Peek: UW Hillel - The Barbara Hochberg Center for Jewish Student Life
May 2010
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