John Nelson's Green-Building Realism, Part II
In our August 2010 magazine and in last week's Web feature, we got a different take on sustainability from UW-Madison adjunct professor John Nelson, who believes the sustainability movement would benefit from less hype and more objectivity. We now present Part II of our recent interview with him in question-and-answer form, and he addresses the ambitious expectations of the sustainability movement and what he really thinks about LEED.
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A More Critical Look at Green Building
John Nelson took a few moments to ponder the quote, and whether the statement made him roll his eyes or say, "Yes, but ..."
The quote, uttered by Rick Fedrizzi, president and CEO of the U.S. Green Building Council, during the 2009 Green Build conference, is as follows: "We are actually at a leverage point where green building no longer needs to be proven, but implemented. The potential of green building, when green design, green technology, and green materials come together, is undeniable."
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It's the IB Golf League - Sort of!
Our ever-changing group of players retell their most memorable golf stories. Have one yourself? E-mail it to
golf@ibmadison.com for consideration. Our league is easy to join, share in the laughter and lessons learned this week!
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Meet John Nelson, "Green" Pragmatist
As reported in the pages of In Business magazine.
UW-Madison adjunct professor John Nelson says beware of "green-washing," his term for media hype surrounding the green-building movement.
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