It's All About Content

Well, that’s not exactly true – depending on how ye look at things. I can’t say I was ever a Joe Paterno guy, partly because I was never a Penn State guy. But I’m sorrowful and I’d like to believe he was mindful of the needs of others, except until a few months ago. Full Story 

Leaning on my experience as a standout football player in sixth grade, I can tell you that Tim Tebow’s throwing motion falls somewhere between my sister tossing a water balloon at me and the great submarine pitcher Dan Quisenberry. Or in clinical terms, it sucks. But in this world of suicide bombers, does it really matter if Tim can throw the bomb or the Hail Mary? I wonder if he actually says a Hail Mary before he tosses the Hail Mary – my guess is he does. Full Story 

Actually, quite a bit. There’s the obvious; just because you expose yourself doesn’t mean you can’t be overexposed. Or, nothing quite says commitment like 72 days of, well – commitment. Or, over time, you can always go from admiration to humiliation. That sums up my thoughts about Olympic decathlon gold medalist Bruce Jenner, who in triumph ran around the track waving an American flag; now he’s running around his house waving a much-needed can of dulling spray. Shine on, Bruce – hey, no harm, it’s just a reflection. Full Story 

Yes, I know, because they can. Answers to this important question, and others like it, will never solve the riddle of the Sphinx, but they are great conversation starters. At least in my circle of sophistication. But the best conversation igniter of all, at least in my circle of marketing sophisticates, is none other than, what’s the best tagline ever? Ask this question at your local ad rodeo, or even your local rodeo, and strap yourself in for a wild ride. Full Story