While molybdenum-99 might sound like a term carefully crafted in the musty basement office of an aspiring Star Trek scriptwriter, it’s a real, and vitally important, isotope that’s crucial to many modern diagnostic procedures. Unfortunately, the only reason you’re likely to hear about it is that it’s in critically short supply. Fortunately, the market abhors a vacuum, and SHINE Medical Technologies, a Monona company that’s finalizing plans to build a new $100 million facility in Janesville, is gearing up to fill it.
The recession and the tepid recovery that followed were a blow to many families’ disposable incomes, but they left one thing unchanged – people still like to be entertained. What did change was where folks were putting those entertainment dollars. Indeed, while the economy was still struggling to get back on its feet in the late 2000s, companies that sold board games and other low-key, non-electronic fare were off their feet and soaring.
Living past 100 is as rare for a company as it is for a human being, but those that accomplish this exceptional feat know that nothing worthwhile in life is earned through quick fixes or faddish short-term thinking. They also know that relationships – either personal or business – are the sweet nectar of a life well lived.
Proposed Ho-Chunk Casino spurs optimism from all sides
With nearly 40% of all vehicles entering the state of Wisconsin through Beloit, it’s easy to understand why this state line area is anxious to become more of a stop-in, rather than a drive-by destination.
Marketing can be very complex, but knowing where to start can help. I believe that marketing starts with the people who are willing to spend money on your wares – your customers. Knowing your customers, segmenting your marketing or profiling customers boils down to two questions. Why are customers buying this product or service and why are they buying it from you?
The president of Beloit College may have thought he was offering a simple endorsement, but actually he was communicating volumes about the experience of place and the importance of making an investment. In a letter written to bolster Beloit’s chances of winning a Great American Main Street award (which it did), Scott Bierman told the story of how he came to accept the position as president of the private college, and how a simple walk downtown helped seal the deal with wife Melody.