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Lands’ End, Weather Channel partner

Dodgeville-based Lands’ End won a bid to outfit The Weather Channel’s on-air crew, including Jim Cantore, who reported live from Dodgeville as a kickoff for the two-year arrangement.

About 30 meteorologists will sport Lands’ End clothing — from rain gear to parkas — while out in the field, providing the Lands’ End brand with nationwide exposure.

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