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Adams loses billboard lawsuit against city

The Wisconsin Supreme Court ruled against Adams Outdoor Advertising and in favor of the city of Madison in a legal battle over billboard sight lines brewing since the city erected a bicycle bridge over the Beltline in 2013.

Adams asked for compensation, arguing that the new bridge blocked the view of its west-facing sign and thus negated “all economically beneficial use,” of that sign location, according to a Wisconsin State Journal report.

The court disagreed on a 4–3 decision, agreeing with an earlier ruling from a Dane County circuit judge and the 4th District Court of Appeals that the company does not have a right to visibility.

Adams has filed similar suits against local governments recently, including one that is still pending with the city of Fitchburg.

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