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Tri-North expands design division

Fitchburg-based Tri-North Builders announced a strategic expansion of Nova, a design and branding division launched eight years ago.

Linda Getz, who has over 20 years of experience in brand communication and strategy in retail and exhibit environments, has been promoted to president/chief experience officer as part of the expansion. She has been with the division from the beginning.

Getz is joined by Jen Cherry, vice president of sales; Kristin Zeilinger, graphic designer; and Theresa Tresner, project designer. According to a Tri-North release, Nova is the only boutique experience design group exclusively led by women.

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