Madison grocer buys Janesville store
Jeff Maurer, owner of Fresh Madison Market, 703 University Ave., has purchased Daniels Sentry East in Janesville, one of three Daniels stores in southern Wisconsin, according to a report in the Wisconsin State Journal.
When the switchover takes place on Aug. 16, the store will be renamed Maurer’s Market IGA and current Daniels Sentry East employees will likely be retained.
Maurer has operated Fresh Madison Market together with his daughter Kristie since 2010. He also co-owns Maurer’s Market in the Wisconsin Dells and was the Wisconsin Grocers Association grocer of the year in 2013.
Daniels is a family-owned business that launched in Racine County nearly 100 years ago. The two other Daniels Foods stores are not affected by the sale.