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Justin Sisley, Capitol Boat Club

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Justin Sisley, owner, Capitol Boat Club.

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What are the most challenging and rewarding aspects of your job and why?

Since Capitol Boat Club is a new business, the biggest challenge is getting the word out. The boat club model is something people likely haven’t seen before so they aren’t necessarily searching for it. However, when they do find it and realize what a great value it is compared to buying a boat or renting numerous times, they’re always very excited. That’s the most rewarding part — to hear that this is the perfect solution for their boating plans.

Who do you look up to or admire in business and why?

Tim Ferriss. He runs his businesses to make sure he is happy with it, while still serving his “customers” as best he can. I think a lot of people get into business with the intention of creating the next Google or Apple. Then they work themselves to death trying to get there. At the end of the day they’re not happy. Tim has found a way to balance success and happiness and I aim to replicate that with my own business endeavors.

What has been the high point of your career so far?

I actually run a small accounting firm as my more full-time business. I got a call the other day from a client that has been in business for years but has run through several outsourced accountants before hiring me. They just called to tell me how happy they were with the service I provided, saying I was what they had always been looking for in an accountant. There was no other reason for the call. It made me feel good to know that I was positively impacting people’s lives and I look forward to doing the same with Capitol Boat Club.

Thinking back on your career, what advice would you give your 21-year-old self?

Take a risk. At 21, I was working a job that very negatively impacted my mood and happiness. I was studying for a graduate accounting degree and the path in front of me was long and arduous with 80-hour weeks as a CPA. I had accepted that I was going to be an accountant at some huge company forever. I wish I had taken the leap into entrepreneurship sooner.

(Continued)

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