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Archive »Recent Articles

Badger football, workplace fun keep BCP Transportation miles ahead of competition

Badger football, workplace fun keep BCP Transportation miles ahead of competition

If you want proof that Deerfield’s BCP Transportation is not your average trucking company, all you have to do is call the business’s main number any time, day or night. When you do, you’ll be treated to one of the oddest outgoing voicemail messages you’ll ever hear.

Stoughton Trailers’ Wahlin takes the high road through economic challenges

Stoughton Trailers’ Wahlin takes the high road through economic challenges

For most area businesses, the Great Recession was nothing less than devastating. For Stoughton Trailers, however, it was just one terrifying part of a ferocious three-headed monster. The company was already experiencing a brutal downturn before the recession hit its frightening heights in late 2008, having seen a slackening in demand for its signature dry-van trailers starting in 2006.

Madison’s Idle Free Systems sees rapid growth as trucking industry charges full-speed ahead

Madison’s Idle Free Systems sees rapid growth as trucking industry charges full-speed ahead

It may be all downhill from here for Idle Free Systems — at least as far as its rate of growth is concerned. But that doesn’t mean that the Madison-based manufacturer of energy-saving auxiliary power units (APUs) is worried. On the contrary, the company’s future has never looked brighter.

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Archive »IBTV

  • What’s Your Personal Brand?

    Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.

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