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From underdog to brand powerhouse

From underdog to brand powerhouse

When Steve Battista joined Under Armour as its 19th employee in 2000 as director of corporate communications, little did he know that he would help the startup brand grow from selling four products into a $4.8 billion global business selling 40,000-plus products.

Ironman runs smoothly thanks to tireless volunteers

Ironman runs smoothly thanks to tireless volunteers

When people think about the annual Ironman Wisconsin triathlon, much of the focus is justifiably placed on the phenomenal athletes who compete on race day, but this year the activities leading up to Sunday, Sept. 9 are every bit as important.

IB Expo preview: Discover your competitive advantage

IB Expo preview: Discover your competitive advantage

Your next, best chance to become a business MVP comes at the In Business Expo & Conference. Set for Wednesday, Oct. 24, at the Alliant Energy Center, the IB Expo is the Madison area’s premier business-to-business event and gives you a leg up on your competition by connecting you with over 115 exhibitors and 1,100 professionals.

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