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Tweedee helping businesses tell more captivating tales

Tweedee helping businesses tell more captivating tales

Gregg Schieve doesn’t watch TV the way the rest of us do. For nearly 15 years as chief news photographer for WKOW 27, he served as the eyes and ears of a broadcast news operation, and now it’s impossible for him to look at a television news segment with anything but a jaundiced perspective.

How to make your business a social media superstar

How to make your business a social media superstar

The number of outlets available to marketers these days is staggering, and the options — particularly in social media — appear to be growing by the hour. But if you sometimes feel like a hyper-sweetened kid in a candy store, you can take comfort in knowing that the world’s oldest medium, word-of-mouth advertising, remains as relevant as ever. It’s simply taken a form that would be unrecognizable to merchants in the ancient world.

Local company evens playing field between businesses and suppliers

Local company evens playing field between businesses and suppliers

Brett Collier, president of Integrity Cost Management (ICM), has been doing a lot of educating since starting the business in 2012. “For many small and mid-sized companies, [what we do] is a completely foreign concept. They ask, ‘Why would we bring someone else in to negotiate with our suppliers? We already do that. Will my suppliers be angry with me?’”

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  • 40 Under 40: 2014 Class, Part 4

    Get to know some of the professionals selected for In Business magazine’s 2014 class of 40 Under 40. You’ll learn a bit about their professional lives as well as some of their hidden talents. In this episode, we feature Kayla Storlid, owner of Kayla’s Custom Cleaning, LLC; Peter C. Osman, owner/attorney with Borakove-Osman, LLC; Sandy Morales, fund development director for Big Brothers Big Sisters of Dane County; Brad Grzesiak, principal/co-founder of Bendyworks, Inc.; and Todd Schmidt, economic development director for the Village of Waunakee.

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