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Sales & Marketing

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Archive »Recent Articles

Local firm opens West Coast office

Madison-based Ideas That Evoke, a social media, digital, and PR agency founded by Kelly Ehlers in 2009, has opened a West Coast office in Los Angeles, according to a release.

Growing bigger by acting smaller

Growing bigger by acting smaller

John Moore played an instrumental role in the marketing that transformed Starbucks into a global icon and served as the director of national marketing for grocery powerhouse Whole Foods Market. He understands the drive and discipline it takes to become a high-growth brand.

Take Five with Carol “Orange” Schroeder

Take Five with Carol “Orange” Schroeder

In the 10 years since Carol “Orange” Schroeder published the third edition of Specialty Shop Retailing: How You Can Succeed in Today’s Market, social media has exploded in terms of adoption and variety of uses, so it was obviously time for a fourth edition.

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Archive »Biz Report

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