Madison Noteworthy's Christi Andringa and Mike Victorson interview Jesse Darley, co-founder of Beer Cap Maps, an innovative new business in Madison. Darley and fellow co-founder Steve Latham's virtual business produces laser-cut wooden maps of various U.S. states and countries that can hold your beer (or soda) cap collection and make for a unique wall hanging. Visit beercapmaps.com.
It’s not every day that you hear a social media maven tell people to stay off Facebook. To be fair, that’s not exactly what Tom Buchheim, social media manager for American Family Insurance, is advising small businesses to do, but he will tell you that if you haven’t hopped on the Facebook gravy train yet, you may be fed mostly scraps from now until doomsday, unless you’re willing to buy a first-class ticket.