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Is Facebook still relevant for small businesses? Advice from AmFam’s social media guru

Is Facebook still relevant for small businesses? Advice from AmFam’s social media guru

It’s not every day that you hear a social media maven tell people to stay off Facebook. To be fair, that’s not exactly what Tom Buchheim, social media manager for American Family Insurance, is advising small businesses to do, but he will tell you that if you haven’t hopped on the Facebook gravy train yet, you may be fed mostly scraps from now until doomsday, unless you’re willing to buy a first-class ticket.

Is your website working? Avoid these basic marketing mistakes

Is your website working? Avoid these basic marketing mistakes

If there ever was a keeping up with the Joneses moment in the history of consumerism, it came with the advent of smartphones. If your fingers aren’t flitting and your eyes fluttering over a shiny, hypnotic, miniature screen, you’re probably feeling like the world’s last Luddite.

The Test of Time: Anniversary companies put the 'long' in longevity

The Test of Time: Anniversary companies put the 'long' in longevity

The gift of business longevity isn’t simply presented, it’s earned with smart decisions — strategic or otherwise — at several key intervals in the life of a business. In this, our annual toast to Dane County businesses that will celebrate milestone anniversaries ending in a 0 or 5 in the new year, we’ll reintroduce you to several longstanding companies that have continually adapted to changing times and customer needs.

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Archive »IBTV

  • 40 Under 40, 2015 Class, Part 4

    Get to know some of the professionals selected for In Business magazine’s 2015 class of 40 Under 40. You’ll learn a bit about their professional lives as well as some of their hidden talents. In this episode, we feature Farrah N.W. Rifelj, partner, Michael Best & Friedrich; Adam Jacobson, partner and owner, Sunseed Research LLC; Marisa Menzel, financial advisor, Wisconsin Financial Group; and Tara Saleh, director of business development and communications, MIG Commercial Real Estate.

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Archive »Biz Report

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