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Fine Print: Direct mail marketing is far from a dead letter

Fine Print: Direct mail marketing is far from a dead letter

When Scott Andersen opened Artisan Dental with his wife, Dr. Nicole Andersen, in January of this year, he wanted to get the business off to a successful start. People tend to stick with their dentists and doctors like old men cling to their favorite beer brands, so it was important that the practice’s introduction to the neighborhood be both memorable and — absolutely vital for a small business with a limited marketing budget — as economical as possible.

Majoring in milestones: IB celebrates local businesses' birthdays

Majoring in milestones: IB celebrates local businesses' birthdays

With the conviction that every business story is worth knowing, especially if the company has stood the test of time, IB presents its annual feature on area businesses celebrating milestone anniversaries ending in a 0 or 5. In 2014, dozens of businesses in Greater Madison will be uncorking the champagne for this very purpose, and many offer lessons of longevity. IB singles out four that have achieved sustained levels of business success, starting with a book bindery with European origins.

Living large: Dane County’s largest employers prosper amid challenges

Suffice to say, the American workforce looks very different now than it did in 2007. First, the size of the workforce is still smaller as the national economy struggles to create jobs at a faster pace. Second, more part-time jobs are being created as some employers try to stay below the 50-employee “pay or play” threshold established by the Affordable Care Act. Third, a fair number of larger companies continue to sit on their cash rather than ramp up hiring, prompting elected officials like Madison Mayor Paul Soglin to implore them to employ.

Archive »IBTV

  • 40 Under 40: 2014 Class, Part 4

    Get to know some of the professionals selected for In Business magazine’s 2014 class of 40 Under 40. You’ll learn a bit about their professional lives as well as some of their hidden talents. In this episode, we feature Kayla Storlid, owner of Kayla’s Custom Cleaning, LLC; Peter C. Osman, owner/attorney with Borakove-Osman, LLC; Sandy Morales, fund development director for Big Brothers Big Sisters of Dane County; Brad Grzesiak, principal/co-founder of Bendyworks, Inc.; and Todd Schmidt, economic development director for the Village of Waunakee.

Archive »Biz Report

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