Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.
In Business magazine has won the Folio: magazine Eddie Award for Best B-to-B Video for its 2014 40 Under 40 IBTV interviews. The award was announced this morning at a special breakfast at the Yale Club in New York City. Alan Sanderfoot, In Business’ associate publisher and creative director, accepted the award in person on behalf of IB’s staff.