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IB wins prestigious Eddie Award for video series

IB wins prestigious Eddie Award for video series

In Business magazine has won the Folio: magazine Eddie Award for Best B-to-B Video for its 2014 40 Under 40 IBTV interviews. The award was announced this morning at a special breakfast at the Yale Club in New York City. Alan Sanderfoot, In Business’ associate publisher and creative director, accepted the award in person on behalf of IB’s staff.

2014 Executive Choice Awards

First Business Bank; Lindsay, Stone & Briggs; J.H. Findorff & Son; and Summit Credit Union, to list just a few. By now, the names of our Executive Choice Award winners have become so familiar that they are not only household words, they’ve reached a certain iconic status.

Fine Print: Direct mail marketing is far from a dead letter

Fine Print: Direct mail marketing is far from a dead letter

When Scott Andersen opened Artisan Dental with his wife, Dr. Nicole Andersen, in January of this year, he wanted to get the business off to a successful start. People tend to stick with their dentists and doctors like old men cling to their favorite beer brands, so it was important that the practice’s introduction to the neighborhood be both memorable and — absolutely vital for a small business with a limited marketing budget — as economical as possible.

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Archive »IBTV

  • What’s Your Personal Brand?

    Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.

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