Madison Noteworthy's Christi Andringa and Mike Victorson interview Jesse Darley, co-founder of Beer Cap Maps, an innovative new business in Madison. Darley and fellow co-founder Steve Latham's virtual business produces laser-cut wooden maps of various U.S. states and countries that can hold your beer (or soda) cap collection and make for a unique wall hanging. Visit beercapmaps.com.
The gift of business longevity isn’t simply presented, it’s earned with smart decisions — strategic or otherwise — at several key intervals in the life of a business. In this, our annual toast to Dane County businesses that will celebrate milestone anniversaries ending in a 0 or 5 in the new year, we’ll reintroduce you to several longstanding companies that have continually adapted to changing times and customer needs.