Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.
The president of Beloit College may have thought he was offering a simple endorsement, but actually he was communicating volumes about the experience of place and the importance of making an investment. In a letter written to bolster Beloit’s chances of winning a Great American Main Street award (which it did), Scott Bierman told the story of how he came to accept the position as president of the private college, and how a simple walk downtown helped seal the deal with wife Melody.