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Rocky Rococo celebrates 40-year slice of success

Rocky Rococo celebrates 40-year slice of success

Rocky Rococo has been a Madison — and Wisconsin — institution for four full decades now, but it nearly made enemies of some awfully powerful cosmic forces when it launched off State Street back on April 4, 1974, at a time when Madtown was still in its countercultural heyday.

Madison’s Graze keeps local diners and farmers satisfied

Madison’s Graze keeps local diners and farmers satisfied

Walk into Graze on South Pinckney Street on the Capitol Square and you’ll see a large topographical map of Wisconsin dotted with the vast assortment of local and state vendors who help the restaurant round out its rotating menu of farm-to-table fare. It’s a confident declaration of where — exactly — your food is coming from. A frank reckoning that most restaurant chains would be reluctant to replicate. So instead of iceberg lettuce from California, you get artichokes and onions from Spring Green. Instead of grain-fed beef from across the country, you’re served lean, grass-fed, antibiotic-free beef from Fall River, Wis.

The Coopers Tavern invites patrons to think globally, eat (and drink) locally

The Coopers Tavern invites patrons to think globally, eat (and drink) locally

You could have forgiven Peter McElvanna if he’d decided to give up on his dream. Opening a gastropub in any economic climate is a tricky proposition, but trying to get a business off the ground in 2009 — when the economy was still shedding jobs at a healthy clip and lenders were tightening the money spigot with unheard of enthusiasm — must have seemed like the ultimate fool’s errand. But McElvanna, co-founder of The Coopers Tavern, which has already become a popular Madison fixture in the time it takes many businesses to simply find their bearings, wasn’t willing to postpone a good idea, even though his uphill climb looked nothing short of mountainous.

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  • 40 Under 40: 2014 Class, Part 4

    Get to know some of the professionals selected for In Business magazine’s 2014 class of 40 Under 40. You’ll learn a bit about their professional lives as well as some of their hidden talents. In this episode, we feature Kayla Storlid, owner of Kayla’s Custom Cleaning, LLC; Peter C. Osman, owner/attorney with Borakove-Osman, LLC; Sandy Morales, fund development director for Big Brothers Big Sisters of Dane County; Brad Grzesiak, principal/co-founder of Bendyworks, Inc.; and Todd Schmidt, economic development director for the Village of Waunakee.

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