Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.
The Affordable Care Act has inspired a wave of mergers and consolidations in the health care industry. Hospitals are merging with insurers, other hospitals, and entire health systems, and smaller health systems are merging with larger health systems. And then there are the “OWAs” — other weird arrangements — as St. Mary’s Hospital President Frank Byrne has described them.