Ever Greening: Madison No Fear Dentistry boosts its bottom line by staying ahead of the eco curve

As Madison No Fear Dentistry’s David Ducommun has discovered, customer service isn’t always about what you can directly offer the customer – sometimes it’s about what you can do for the customer’s grandchildren and great-grandchildren. Sure, you can get cookies and warm neck wraps at Ducommun’s dental office, and as the business’s name implies, its dentists and hygienists advertise a gentle approach for its sometimes skittish clients. But according to Ducommun, one of the draws each year for new clients is Madison No Fear Dentistry’s reputation as a green local business – a reputation that’s cemented in people’s minds by the solar panels that adorn the roof of his Mineral Point Road building.

40 Under 40: The 2013 Class

For 13 years, In Business has celebrated the successes of rising business stars in our annual 40 Under 40 issue, and each year we have marveled at the vast richness and diversity of the young candidates. The competition is stiff. Not only are we looking for examples of business success and moxie, but also for people who demonstrate a firm commitment to the local community through board involvement, volunteerism, or other activities.

WPS request would modify 2013 electric, gas rates