Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.
When Madison’s long-delayed Central Park officially opened to the public recently, folks may have paused to notice the lush grass roof topping its restroom pavilion. For visitors from the farthest reaches of the Badger State (i.e., anywhere but the “surrounded 77 square miles”), such a feature may have seemed at best an eccentricity and at worst a hippie flashback or fever dream. But for longtime Madisonians, who can’t walk a mile in their comfortable shoes without running into a community garden or a farmers’ market, such unselfconscious nods to sustainability are old hat.