In Business Expo & Conference
Business is the MVP at the 8th annual In Business Expo & Conference, the Madison area's premier business-to-business expo! On Oct. 24, 2018, you'll make connections with over 115 exhibitors and 1,1000 business professionals. More information about the 2018 IB Expo & Conference is available at www.MadisonBusinessExpo.com.
The expo kicks off with a keynote presentation by Steve Battista, former senior VP of brand for Under Armour and CLIO Award-winning brand expert.
Keynote Presentation: Building Your Brand, Telling Your Story, Protecting Your House
Steve Battista is best known as the builder of the Under Armour brand, the ultimate disrupter of the past 20 years that busted open the sporting goods industry with his “Protect This House” campaign. Steve’s strategy of building a brand rather than focusing on an emotionless product helped bust through the global leaders, like Nike and Adidas, to take the small t-shirt company to a $5 billion global phenomenon. On Oct. 24, Steve will reveal how your brand can sidestep the normal marketing strategy to win the hearts and minds of customers. You will learn how to build and protect your brand through emotional campaigns, amazing brand experiences, genuine product placement, and savvy digital marketing.
Date: Wednesday, October 24, 2018
Time: 8:30 to 10 a.m.
Location: Exhibition Hall at the Alliant Energy Center
Tickets: $50 each or $325 for a table of eight.
More information about the 2018 IB Expo & Conference will be available on www.MadisonBusinessExpo.com in January.
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