Icons in Business
Co-Founder and Director of the Board, Food Fight
With 20 unique Food Fight dining concepts in the Madison area, it’s hard to believe that ubiquitous restaurant group started with just one location in 1990 when a deal was struck between Monty Schiro and Peder Moren to remodel an old gas station into Monty’s Blue Plate Diner.
Four years later, the two combined their creative vision and business sense to establish Food Fight to provide administrative support for independent restaurants, and to offer the Madison area diverse dining experiences that have become integral to the local restaurant scene. At the next Icons in Business on July 25, Peder will share some of his most memorable moments as one of the original “Food Fighters,” insight into developing restaurant concepts, and the challenges and opportunities Food Fight faces in such a competitive industry.
Date: Tuesday, July 25
Time: 8:00 - 9:30 a.m. buffet breakfast available
Location: The Madison Concourse Hotel, 1 West Dayton Street, Madison, WI 53703
Tickets: $30 each; $160 table of eight
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