Icons in Business
Paul Woelbing, president & Rich Simonson, COO
Carmex/Carma Laboratories Inc.
In 1937, Alfred Woelbing started production of a cold sore remedy in his kitchen, pouring the concoction into what would become the iconic yellow-lidded jars Carmex is known for. His sales method? Visiting pharmacies one by one. That humble approach paid off. Just 20 years later, Alfred’s kitchen could no longer handle the demand for Carmex thanks to its growing popularity through positive word-of-mouth advertising. Production moved to Wauwautosa, but it wasn’t until the 1970s when the family business outgrew production again that the company would employ a mechanical pouring process at its current Franklin facility to keep up with consumer demand, selling its one billionth jar in 2008.
At the next Icons in Business event, Alfred’s grandson and company president, Paul Woelbing, and COO Rich Simonson will share insight into the history, leadership strategies, and growth of the family-owned and operated Wisconsin icon.
Date: Friday, March 16
Time: 8:00 - 9:30 a.m. buffet breakfast available
Location: The Madison Concourse Hotel, 1 West Dayton Street, Madison, WI 53703
Tickets: $35 each; $175 table of eight
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