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Traveling law man

Without an office or much overhead, a young attorney strategically practices law his way.

Attorney Forrest John Crawford has built a traveling law practice and often holds court with clients at coffee shops like School Grounds Café in Cottage Grove.

Attorney Forrest John Crawford has built a traveling law practice and often holds court with clients at coffee shops like School Grounds Café in Cottage Grove.

Photograph by Shawn Harper

(page 1 of 2)

From the pages of In Business magazine.

Attorneys meet with their clients outside their offices all the time as a part of their business, but few, suggests Forrest John Crawford, solely operate on the road. It’s a business strategy that he planned for Hometown Legal Services in 2016 with two goals in mind: first, to help people, and second, to maintain a work-life balance. Thus far, he’s two for two.

As a new attorney and new homeowner in Cottage Grove, Crawford, 30, was looking to minimize his business risk. He considered renting office space elsewhere, “but why sign a commercial lease for two or three years when I don’t know how things will go?” he reasons.

To his credit, Crawford didn’t want to make a costly mistake. The upstate New York native had already earned a biomedical science degree from the State University of New York–Buffalo, but after working in the field, he decided to trade his lab coat to pursue a law degree. “Law seemed the perfect blend for me to use my analytics skills for research and prep work, and my interpersonal skills to interact with people who may not work well with other attorneys,” he states.

He then beefed up his resume with a bachelor’s degree in psychology and a paralegal certification. By the time he was accepted to the UW–Madison Law School, he’d already worked at a Buffalo public defender’s office and a Social Security disability law firm where stress ran rampant.

“Those experiences also helped me realize what I didn’t want to do,” Crawford admits.

Crawford was officially admitted to practice law in Wisconsin on June 1, 2016. The very next day, he signed his first client.

Now he meets with clients in coffee shops, at their businesses or homes, or even in other businesses, handling everything from estate planning needs to general law, and he’s become a familiar face in the Stoughton, Sun Prairie, and Cottage Grove areas.

“When I first started off, I had more time than clients so I joined several Chambers of Commerce,” he says. He’s developed what he calls strategic community partners — friends and bankers or other professionals who he can call upon if he needs to meet with a client.

“I have about a dozen locations and contacts I can quickly call if I need to set up a client meeting in a private office or conference room,” Crawford explains. “It’s beneficial for the other business, too, because I’m bringing people to their location.” In addition to estate planning, he handles things like startup business formation, trademark legislation, leases, small claims work, and real estate.

His business expenses are minimal — just about $250 a month, which no doubt helped Hometown Legal Services post a profit in its first year. “I had extremely modest expectations for year one,” Crawford admits. “I ended up doubling my expected income, which proved that this was a viable business.” He hopes to double his income again in year two.

(Continued)

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