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Holly Breidel, North Central Group

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Holly Breidel, regional senior sales manager, North Central Group.

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What are the most challenging and rewarding aspects of your job and why?

North Central Group is a locally owned hotel management company, with 10 (soon to be 11) Hilton and Marriott branded hotels in the Madison area. As regional senior sales manager, I’m responsible for assisting and guiding our sales efforts in this region. Working with a variety of hotels is a balancing act, and can be one of the more challenging aspects of my job. Each day is a new day, a new challenge, and a new opportunity. One of the most rewarding aspects is the opportunity to meet new people, form new relationships, and showcase our hotels and everything the Madison community has to offer. If you do what you love and love what you do it shows — not only to your peers, but also the guests.

Who do you look up to or admire in business and why?

In the hospitality industry, I admire Deb Archer, president/CEO of the Greater Madison Convention and Visitors Bureau and Madison Area Sports Commission. I’ve always been inspired by women in leadership roles, and their innate ability to balance work, life, and self-care — something Deb truly excels at. She is down to earth, approachable, always maintains a professional manner, and holds family values. Her leadership, focus on education, and dedication to promoting Dane County as a destination to live, work, and play is very admirable to me.

What has been the high point of your career so far?

Working for a company with colleagues that believe in me. North Central Group recently opened the new AC Hotel Madison Downtown property, and I had the opportunity to work alongside Marriott in the opening of this hotel and help lead our sales efforts. Some things were new and outside my comfort zone, but I enjoyed every minute of the experience. I’m excited to see what new opportunities the future holds.

Thinking back on your career, what advice would you give your 21-year-old self?

I’d give my 21-year-old self the following advice:

  • You’ll learn a lot through trial and error — these lessons are fundamental to personal and professional growth;
  • Don’t sweat the small things, as they are just that;
  • Be yourself, everyone else is taken;
  • Life obstacles are an opportunity for change; and
  • Always view things in a different perspective. One of my favorite quotes is from Marcus Aurelius: “Very little is needed to make a happy life; it is all within yourself, in your way of thinking.”

(Continued)

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