Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.
This week IBTV goes behind the scenes to explore sustainable buildings and the LEED certification process with Tri-North Builders, the “Green Building Leader.” In this interview with Tri-North Builders President and CEO Tom Thayer, we hear about the trends in green building and why every building is moving toward being a green building. We also get an inside view of the Tri-North Builders corporate headquarters, a gold certified LEED building with features like tiles from recycled glass, sustainable bamboo wood floors, significant amounts of natural lighting, low-flow water systems, and high-energy-efficiency HVAC systems.
Say the words “business conference” and you’ll likely evoke images of stiff-backed chairs, neatly pressed suits, and cavernous rooms where titans of industry hold court. Say “un-conference” and you might be met with blank stares – but you’ll certainly get people’s attention.
Adrian Reif, self-described Head Yumbutterologist, lives, breathes, and sleeps peanut butter. That is, when he's not awakened in the middle of the night with to-do lists swirling through his head.