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Archive of: Sports & Recreation Biz Report

Title Issue

New fitness studio to open

Solidcore fitness, promoting a 50-minute intensified and refined hybrid workout that combines elements of Pilates and bootcamp-style fitness regimens, will open at 726 N. Midvale Blvd. in Madison on Sept. 15.

August 2018

Fiserv nabs naming rights to new Bucks arena

The Milwaukee Bucks announced on Thursday, July 26 that Brookfield-based financial services technology developer Fiserv Inc. won the naming rights for the team's new arena in downtown Milwaukee.

July 2018

Golf pros vs. city civil trial begins

The civil case against the City of Madison brought by four city golf pros that were fired from their jobs in 2012 has begun.

July 2018

Madison remains a good fit for Crossfit Games

Greater Madison will continue to host the Crossfit Games through 2021, according to a joint announcement from the Crossfit Games, Madison Area Sports Commission, and Dane County.

July 2018

Fitness franchise expands to Waunakee

Orange Shoe Personal Fitness will soon open a new studio in downtown Waunakee.

June 2018

Shaq adds to AmFam weekend

American Family Insurance announced that retired NBA champion Shaquille “Shaq” O’Neal has been added to the entertainment lineup for Breese Stevens Field the weekend of the PGA TOUR Champions American Family Insurance Championship.

June 2018

Farley family vs. Trek bikes

Make Him Smile, an organization founded by Chris Farley’s family to protect the late comedian’s publicity and property rights, filed a lawsuit against Waterloo-based Trek Bicycles, claiming Trek used the late comedian’s name on a line of “Farley” fat-tire bikes it produces.

June 2018

Stoughton mulling whitewater park

The city of Stoughton is considering a $1.87 million transformation of the Yahara River waterway into a whitewater rapid park that could bring an economic boost to the local community.

June 2018

AmFam PGA tourney brings Favre, Jeter back

Brett Favre, Derek Jeter, and Andy North will play in a celebrity foursome at the 2018 American Family Insurance Championship golf event on Saturday, June 23 at University Ridge Golf Course.

May 2018

Soccer expert hired to lure team

Big Top Events announced the hiring of soccer expert Peter Wilt, whose resume includes pro soccer team launches in five other markets, including Chicago and Indianapolis, to start a pro soccer team here.

May 2018
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