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Archive of: Sales & Marketing

Title Issue
IBMadison.com’s most-read stories of 2017

IBMadison.com’s most-read stories of 2017

On the eve of a brand new year and all its possibilities, we look back at our top feature articles, photo galleries, Business Report stories, and blogs by page views at IBMadison.com.

December 2017
First Business survey: A robust 2018 in the cards

First Business survey: A robust 2018 in the cards

After another solid performance in 2017, Dane County employers are extremely optimistic about the local economy heading into 2018, according to the 15th annual First Business economic survey.

December 2017

Why downtowns need constant nurturing

Susan Schmitz will be departing soon, but only as president of Downtown Madison Inc. After 20 years, she is stepping down at year’s end, but not before leaving not-so-subtle reminders about why downtowns matter.

December 2017

2017: A very good year for Madison business!

As we put a bow on 2017, it’s time for my annual look back at some of the biggest business news stories that took place this past year and should have an impact on this community for years to come.

December 2017

Walker looks to attract young workers

Gov. Scott Walker has asked the state legislature to approve $6.8 million for a targeted campaign to battle a worker shortage and attract veterans, young professionals, and University of Wisconsin alumni to live and work in Wisconsin.

November 2017
’Tis the season to #ShopSmall

’Tis the season to #ShopSmall

As consumers rush out in the wee hours of Nov. 24 to take advantage of this year’s Black Friday deals, they should save some money to spend the following day at the area’s small businesses.

November 2017
Sandwich success served up at Cousins Subs

Sandwich success served up at Cousins Subs

Cousins Subs' story of success will be on display at the next IB Icons in Business breakfast, Dec. 5, as President and CEO Christine Specht shares her leadership lessons learned leading this iconic Wisconsin family business.

November 2017

Lands’ End, Weather Channel partner

Dodgeville-based Lands’ End won a bid to outfit The Weather Channel’s on-air crew, including Jim Cantore, who reported live from Dodgeville as a kickoff for the two-year arrangement.

November 2017
A very special brand

A very special brand

Members of this year’s Women of Industry class have something in common: a professional brand that can be summed up with one characteristic — problem-solving.

November 2017
BID-ding for more

BID-ding for more

Established by state statute, a BID allows the owners of two or more private and contiguous properties or businesses to cooperate and share costs to address problems or realize economic opportunities.

November 2017
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