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Archive of: Sports & Recreation

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From underdog to brand powerhouse

From underdog to brand powerhouse

When Steve Battista joined Under Armour as its 19th employee in 2000 as director of corporate communications, little did he know that he would help the startup brand grow from selling four products into a $4.8 billion global business selling 40,000-plus products.

September 2018
Ironman runs smoothly thanks to tireless volunteers

Ironman runs smoothly thanks to tireless volunteers

When people think about the annual Ironman Wisconsin triathlon, much of the focus is justifiably placed on the phenomenal athletes who compete on race day, but this year the activities leading up to Sunday, Sept. 9 are every bit as important.

September 2018
IB Expo preview: Discover your competitive advantage

IB Expo preview: Discover your competitive advantage

Your next, best chance to become a business MVP comes at the In Business Expo & Conference. Set for Wednesday, Oct. 24, at the Alliant Energy Center, the IB Expo is the Madison area’s premier business-to-business event and gives you a leg up on your competition by connecting you with over 115 exhibitors and 1,100 professionals.

September 2018

Good sports galore at 2018 IB Expo

If you’ve followed our expo promotions, you’ve noticed that IB also is heading into its very own sports season, as we have a sports theme for this year’s IB Expo & Conference.

September 2018

New fitness studio to open

Solidcore fitness, promoting a 50-minute intensified and refined hybrid workout that combines elements of Pilates and bootcamp-style fitness regimens, will open at 726 N. Midvale Blvd. in Madison on Sept. 15.

August 2018

Fiserv nabs naming rights to new Bucks arena

The Milwaukee Bucks announced on Thursday, July 26 that Brookfield-based financial services technology developer Fiserv Inc. won the naming rights for the team's new arena in downtown Milwaukee.

July 2018

Golf pros vs. city civil trial begins

The civil case against the City of Madison brought by four city golf pros that were fired from their jobs in 2012 has begun.

July 2018

Madison remains a good fit for Crossfit Games

Greater Madison will continue to host the Crossfit Games through 2021, according to a joint announcement from the Crossfit Games, Madison Area Sports Commission, and Dane County.

July 2018

10+ local difference makers

Last year, as part of our Most Influential people of Greater Madison program, we began to emphasize people exerting influence under the radar. While there are still some “big shots” as part of our 2018 presentation, we continue to seek out people who don’t always operate in the limelight.

July 2018

Fitness franchise expands to Waunakee

Orange Shoe Personal Fitness will soon open a new studio in downtown Waunakee.

June 2018
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