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Archive of: IBTV

Title Issue

Madison College shares its digital marketing expertise

Madison Noteworthy's Christi Andringa interviews Kristin Uttech, professor of marketing at Madison College. The college recently enhanced its digital marketing offerings, introducing a 12-credit social media certificate and an innovative mobile-marketing program.

February 2015

CATCH gives children's hospital a helping hand

Madison Noteworthy's Christi Andringa interviews Jonathon Jordan of CATCH (Community Around the Children's Hospital), a group of professionals and other community members who use their time, talents, and energy to support American Family Children’s Hospital.

February 2015

Drifty creates 'pickax' for high-tech gold rush

Madison Noteworthy's Mike Victorson interviews Drifty co-founder Max Lynch. The Madison startup creates mobile development tools targeted at Web developers. "There's a gold rush right now with apps, and everyone's trying to build the next great app, so we're just here to kind of make it easier for people to do that," says Lynch.

February 2015

Madison Reading Project tells inspiring story

Madison Noteworthy's Mike Victorson interviews Rowan Childs, founder of Madison Reading Project, a literacy program for vulnerable children in Dane County. The program aims to get young kids excited about reading and "make readers into leaders."

February 2015

Operation Generosity turns on the power of kindness

Madison Noteworthy co-host Christi Andringa talks to Ryan Birkicht of Operation Generosity, an online community dedicated to kindness advocacy. The website focuses on "generating and spreading great ideas of how to make the world a better place." For more information, go to operationgenerosity.com.

February 2015

On the Job: The Chocolate Caper

In IB's inaugural On the Job video, The Chocolate Caper co-owner Dan Donoghue describes the care and skill that go into making the store's signature pralinés. Dan and Elizabeth Donoghue bought the popular Oregon candy shop in October.

February 2015

EatStreet gobbles up more market share

Madison Noteworthy co-host Christi Andringa talks with EatStreet co-founder Matt Howard about his fast-growing online food-ordering service. EatStreet, which launched in 2010, allows customers to order from more than 200 restaurants in Madison and 15,000 across the country.

January 2015

CapSquare Apps aims to help Madisonians explore their city

Madison Noteworthy co-host Mike Victorson talks with Ryan Matthes, "chief experience officer" for CapSquare Apps. CapSquare is the "first city-centric app company, founded to provide the people of Madison with smarter mobile technology to connect us to each other in new and inventive ways."

January 2015

Dane County's 3-D printing pioneer

IBTV kicks off its partnership with Madison Noteworthy with this exciting feature on Midwest Prototyping, a local company that's on the cutting edge of 3-D printing services.

January 2015

What’s Your Personal Brand?

Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.

December 2014
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