About Us

IBMadison.com is a digital product of In Business magazine, which is the premier business-to-business publication in the Greater Madison region, celebrating more than 35 years of editorial excellence. Our nationally acclaimed editorial department covers the companies and people shaping the business community through readership news, analysis, and in-depth profiles, now in print for the Greater Madison region, and on the Web for both Greater Madison and statewide for Wisconsin with our regional coverage of the people and businesses shaping our economy.  We provide interview-style reporting on best industry business practices. We also profile new businesses in the marketplace and honor the stakeholders who built the business community with awards programs and special events.

Our glossy Madison publication is direct-mailed monthly to position-qualified, management-level business executives, nonprofit executives, and government officials and is sold on selected newsstands. We partner with area business associations, visitor bureaus, and chambers of commerce to provide additional distribution channels. Our constantly evolving databases contain information on established area businesses, but we also seek out new business information and routinely re-qualify our subscriber list to provide advertisers with the most targeted business market available.

Our editorial director, Joseph Vanden Plas, is an award-winning journalist. Our staff writers are all dedicated business writers, not freelance generalists, and we bring outside voices to the mix with professional business bloggers.

You can also find, follow and talk to us on a range of social media sites including:

To contact In Business magazine, click here.

For advertising information, click here.

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