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The Web Chef's Cafe

with Paul Gibler

November 2013

11/11/13

How to create trust in your company through social proof

There has been a lot of buzz about the importance of social proof in the success or failure of business today. As defined by Graham Charlton at EConsultancy, a community of digital marketing and eCommerce professionals, “Social proof is the phenomen[on] where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation.” As it applies to business, social proof is the consumer’s validation or condemnation of your products or brand, created through social sharing, commenting, and other digital engagement.

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