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The Web Chef's Cafe

with Paul Gibler

May 2010

An Abbreviated A-to-Z of Marketing Technology TLAs

05/11/10

An Abbreviated A-to-Z of Marketing Technology TLAs

From AAF to CPA to DMA to FFA to IBM to KPI to NFL to RAM to USB, every discipline generates its own TLA or Three Letter Acronyms to simplify complex or lengthy descriptive terminology while improving mnemonics or the memorability of the phrase. Given the limitations of our 26-character alphabet, there are only so many unique TLAs, so we often find that the same three letters are used over and over again across disciplines and geography with vastly different meanings. Some of these TLAs, like MBA or NFL or USA, have become mainstream identifiers that cross cultural and disciplinary boundaries over time.

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