Until recently, online advertising had been the sole winner in a declining advertising market. In a further example of the recession's impact, an Interactive Advertising Bureau/PriceWaterhouseCooper, LLP study found that online advertising dropped 5% to $5.48 billion in the first quarter of 2009, the first drop since 2002. Yet even with these results, eMarketer projected (April 2009) that online paid advertising would increase from $24.5 billion in 2009 to $37.2 billion in 2003 — an increase that would put online ahead of newspapers and magazines.
"The Web Chef's Café" focuses on giving you insights, tips and links to free and fee resources on some of the latest developments in e-marketing, including social media and content strategies. Our Web Chef, Paul Gibler, encourages you to send topic ideas and to comment as the periodic series evolves. Follow him on Twitter @theWebChef.