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The Web Chef's Cafe

with Paul Gibler

December 2013

12/30/13

How to use Twitter for advertising and promotion

Ever since its IPO in November, Twitter has been soaring, not only as a stock (TWTR) but also as an enhanced social network for advertisers and content marketers. Feeling Wall Street pressure to monetize the value of its 230 million-plus active users, Twitter is launching new advertising and promotion offerings while enhancing those that have generated an estimated $582 million in ad revenue in 2013. These efforts are keeping it well on track to an estimated $950 million in ad revenue in 2014, according to eMarketer. Let’s take a look at the advertising and promotion opportunities on Twitter.

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