Many organizations have realized the importance of integrating social media tools into their online customer engagement armamentarium. Among the tools that are being adopted are Twitter Feeds, Blogs, RSS Feeds, Facebook Pages, Myspace Pages, LinkedIn Profiles & Groups, Google Buzz and YouTube Channels. Some organizations, especially in the consumer space, are experimenting with location-based mobile check-in tools like Gowalla or the increasingly popular Foursquare, for generating loyalty-based engagement including recognizing the "Mayor" or highest utilizer or consumer of your service.
"The Web Chef's Café" focuses on giving you insights, tips and links to free and fee resources on some of the latest developments in e-marketing, including social media and content strategies. Our Web Chef, Paul Gibler, encourages you to send topic ideas and to comment as the periodic series evolves. Follow him on Twitter @theWebChef.