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The Web Chef's Cafe
with Paul Gibler
05/23/13Google+: a plus or minus among your social media platforms?The armamentarium of social media platforms and tools used by consumers and businesses continues to evolve and grow. This growth has made choosing the networks in which to “play” and sometimes “pay” a challenging task. Among the newer ones gaining steam is Google+. While still in its relative infancy, more than 100 brands have more than 1 million followers on Google+. Among these are iconic brands like Ford (2.6 million+), General Motors (1.4 million+), Time magazine (~3.4 million), U.K.-based newspaper The Guardian (1.8 million+), and less iconic brands like humorous illustrator Rodney Pike (~1.6 million). |
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04/22/1314 tips for ‘spying’ on the competitionDigital competitive intelligence is a growing strategic requirement for businesses seeking to monitor the business and marketing activities of competitors. Competitive intelligence should be part of a competitive benchmarking strategy that leads to enhancements of your own product, service, and operational strategies. |
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09/26/12From showrooming to showstopping – 15 tips to engage customersThe world of retail is in a state of flux as retail channels, communications tools, and techniques rapidly shift – largely driven by changing consumer behavior coupled with new mobile technologies. On the decline are traditional enclosed shopping malls, now showing their age, along with traditional department and grocery stores. |
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06/25/12From cubicle to cloud: the growth of telework and the digital workplaceA couple of weeks ago, I had the pleasure of attending an all-day event on the future of the digital workplace. Sponsored by TDS, it brought together a number of TDS executives from a range of disciplines; their business partners at Paula Hahn Strategic Communications, Polycom, John Roach Projects, and Gossip Genie; along with my fellow bloggers – Kris Cain @LittleTechGirl, Catherine Morgan @PointA_Point B, Tommy Clifford @ TommyTRC, Tom Snyder @TriveraGuy, and Don Stanley @3rhinomedia. |
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04/16/12Pinterest – visual asset acceleratorPinterest, a visual scrapbooking social network site, has taken the world by storm, as people and businesses identify and share images and videos with others around the world. In its 2012 Digital Marketer Report, Internet tracking service Experian estimates that Pinterest utilization has accelerated to the point where it is now the third-largest social network by number of users. |
