The Web Chef's Cafe

with Paul Gibler

06/17/14

How to take advantage of Pinterest metrics, tools, and techniques

My last blog post brought you up to speed on some of the new developments with Pinterest. Since that post, there has been at least one significant development worth tracking as part of your Pinterest strategy — the preannouncement of self-service Promoted Pins Advertising. You can sign up for priority access to Promoted Pins once Pinterest has launched the program by registering at its site.

Posted at 01:33 PM | Permalink | Comments

04/01/14

Pinterest: Developing your business strategy

It’s time for a refresher and some additional insights on how to use Pinterest as part of your social media marketing mix. Since I wrote a blog post titled “Pinterest — visual asset accelerator” a couple of years ago, Pinterest has continued to grow and offer marketing benefits for sharing visual media assets with a wide array of Pinterest users. On its fourth birthday this March, Pinterest claimed to have 70 million active users, with a growing number of them located overseas.

Posted at 08:39 AM | Permalink | Comments

12/30/13

How to use Twitter for advertising and promotion

Ever since its IPO in November, Twitter has been soaring, not only as a stock (TWTR) but also as an enhanced social network for advertisers and content marketers. Feeling Wall Street pressure to monetize the value of its 230 million-plus active users, Twitter is launching new advertising and promotion offerings while enhancing those that have generated an estimated $582 million in ad revenue in 2013. These efforts are keeping it well on track to an estimated $950 million in ad revenue in 2014, according to eMarketer. Let’s take a look at the advertising and promotion opportunities on Twitter.

Posted at 02:50 PM | Permalink | Comments

11/11/13

How to create trust in your company through social proof

There has been a lot of buzz about the importance of social proof in the success or failure of business today. As defined by Graham Charlton at EConsultancy, a community of digital marketing and eCommerce professionals, “Social proof is the phenomen[on] where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation.” As it applies to business, social proof is the consumer’s validation or condemnation of your products or brand, created through social sharing, commenting, and other digital engagement.

Posted at 10:31 AM | Permalink | Comments: 2

08/26/13

In the ring: Instagram, Vine, MixBit fight for share of the mobile video market

Twitter’s Vine, Facebook’s Instagram, and the newly announced MixBit are fighting it out for a piece of the short-form mobile video market. Vine now has a reported 40 million users, according to a recent CNET report. Instagram started out as a photo-sharing site and expanded its offerings with the June 2013 launch of Instagram videos. MixBit, by the founders of YouTube, recently launched with its own unique characteristics to mix it up with Vine and Instagram.

Posted at 11:51 AM | Permalink | Comments

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