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with Spencer X. Smith


Leveling up to 6-star service through social media

It’s better to have 100 fans that love you than 1 million fans that like you.

Posted at 10:27 AM | Permalink | Comments


This sales mistake will leave your prospects uninterested in you and your product

I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes.

Posted at 10:51 AM | Permalink | Comments


Permission to post: NASA doesn’t need a social media policy and neither do you

Like many businesspeople, it didn’t take me long to see the value in posting on social media.

Posted at 12:04 PM | Permalink | Comments


LinkedIn provides business intelligence you can’t afford to live without

Big data. Business intelligence. Predictive analytics. Strategies reserved for huge companies with huge budgets, right? Wrong.

Posted at 11:33 AM | Permalink | Comments


6 tips for using LinkedIn for business (without getting sucked into the social media vortex)

For every person who is addicted to social media, there’s another person who has sworn it off for fear of getting “sucked into the void.”

Posted at 01:41 PM | Permalink | Comments

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About This Blog

Spencer Smith is the founder of spencerXsmith.com and co-founder of AmpliPhi, a Madison, WI-based digital marketing agency. He’s an instructor at the University of Wisconsin and adjunct faculty at Rutgers University, where he teaches classes on Social Media Strategy.

He’s been called a "Digital Marketing Expert" by Forbes and was the winner of the 2016 In Business magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and events per year and only teaches what he has first proven to work himself with his own business.

He has been featured and quoted in Money magazine, Entrepreneur, Inc. magazine, Costco Connection, and dozens of other publications. He also writes columns for IBMadison.com, The Huffington Post, The American Bar Association, and Law Journal Newsletters.



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