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with Spencer X. Smith

August 2017


Do-It-Once method: The easiest way to streamline your digital communications

Do you ever feel like you’ve written the same email response twice? Three times? Maybe even several times in one day?

Posted at 12:15 PM | Permalink | Comments


5 ways to maximize your results when business is slow

Before the post-Labor Day rush back to work, pick one of these strategies to implement to before things pick back up in September.

Posted at 12:39 PM | Permalink | Comments


These 5 lessons will make you rethink how you use LinkedIn

If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing rules about when to post on each social network.

Posted at 11:24 AM | Permalink | Comments


Dig through your customers’ garbage to learn about them. Or, try this instead

Imagine someone walking down the street wearing a T-shirt for your favorite band. You could easily start up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would provide a subject to connect over, instantly establishing rapport.

Posted at 10:45 AM | Permalink | Comments

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About This Blog

Spencer Smith is the founder of spencerXsmith.com and co-founder of AmpliPhi, a Madison, WI-based digital marketing agency. He’s an instructor at the University of Wisconsin and adjunct faculty at Rutgers University, where he teaches classes on Social Media Strategy.

He’s been called a "Digital Marketing Expert" by Forbes and was the winner of the 2016 In Business magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and events per year and only teaches what he has first proven to work himself with his own business.

He has been featured and quoted in Money magazine, Entrepreneur, Inc. magazine, Costco Connection, and dozens of other publications. He also writes columns for IBMadison.com, The Huffington Post, The American Bar Association, and Law Journal Newsletters.



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