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#SocialBiz

with Spencer X. Smith

06/14/18

The surprising lesson Ken Griffey Jr. rookie baseball cards taught me about social media

​Like many of you who grew up in the ’80s and ’90s, I was super interested in baseball cards.

Posted at 12:03 PM | Permalink | Comments

05/10/18

Facebook is spending $25M to show you live baseball — here’s why

On April 11 of this year, I turned on the Milwaukee Brewers game. Not on broadcast TV, not on cable TV, and not even on the radio. On Facebook.

Posted at 11:31 AM | Permalink | Comments

05/01/18

Want your employees to share your company’s social media posts? You must do this first

LinkedIn is often credited with coining the term “employee advocacy” as the active promotion of your company by the people who work for it.

Posted at 11:12 AM | Permalink | Comments

09/28/17

4 social media lessons from Donald Driver and speaking at the NYSE

I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week.

Posted at 12:46 PM | Permalink | Comments

09/05/17

The one secret you need to know to get great customer reviews

When is your customer’s enthusiasm the highest? After a great experience, right? After you’ve done something awesome, your customer WANTS to support you and tell other people.

Posted at 01:27 PM | Permalink | Comments

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About This Blog

Spencer Smith is the founder of spencerXsmith.com and co-founder of AmpliPhi, a Madison, WI-based digital marketing agency. He’s an instructor at the University of Wisconsin and adjunct faculty at Rutgers University, where he teaches classes on Social Media Strategy.

He’s been called a "Digital Marketing Expert" by Forbes and was the winner of the 2016 In Business magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and events per year and only teaches what he has first proven to work himself with his own business.

He has been featured and quoted in Money magazine, Entrepreneur, Inc. magazine, Costco Connection, and dozens of other publications. He also writes columns for IBMadison.com, The Huffington Post, The American Bar Association, and Law Journal Newsletters.

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