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with Spencer X. Smith


Your website needs to feel like a coffee shop. Here’s why.

The best coffee shops will have comfortable places to sit, an energetic environment, and a lot of great conversations happening.

Posted at 12:28 PM | Permalink | Comments


Leveling up to 6-star service through social media

It’s better to have 100 fans that love you than 1 million fans that like you.

Posted at 10:27 AM | Permalink | Comments


This sales mistake will leave your prospects uninterested in you and your product

I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes.

Posted at 10:51 AM | Permalink | Comments


Permission to post: NASA doesn’t need a social media policy and neither do you

Like many businesspeople, it didn’t take me long to see the value in posting on social media.

Posted at 12:04 PM | Permalink | Comments


LinkedIn provides business intelligence you can’t afford to live without

Big data. Business intelligence. Predictive analytics. Strategies reserved for huge companies with huge budgets, right? Wrong.

Posted at 11:33 AM | Permalink | Comments

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About This Blog

Spencer Smith is the founder of Spencer X. Smith Consulting, and principal of the Cobalt Companies, a real estate investment firm he started in 2000. Spencer is also an instructor at the University of Wisconsin, where he teaches classes on Business Plans, Lean Business Tools, Internet Marketing & Strategy, and Teaching-Based Marketing. Spencer has been featured and quoted in Forbes, The Huffington Post, Money Magazine, Yahoo Small Business Advisor, MSN Money, and dozens of other publications.



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