Smart Sustainable Biz

with Jessie Lerner


Filament Games takes time to play and wins big

Despite your best intentions, educating employees on workplace sustainability can be a groan-worthy exercise. “Turn off your computer monitor.” Yeah, sure. “Remember to double-side print.” Do I look like some kind of IT expert? “Recycle or compost your lunch.” Commence the synchronized eye rolling.

Posted at 12:26 PM | Permalink | Comments


UW Health proves sustainability efforts can live long, healthy lives

During a sustainable business workshop last month hosted by CUNA Mutual Group, this question was posed: “If and when you leave a company, how do you ensure that the sustainability initiatives you started there continue on?” Fielding the question was Dave Boyer, CEO and co-owner of MCD, Inc. Dave is a real champion of sustainable business, having institutionalized sweeping sustainability practices during his tenures at two different manufacturing companies in Wisconsin. Without missing a beat, he offered this suggestion: Make it a guiding principle of your organization.

Posted at 11:54 AM | Permalink | Comments


American Family Insurance makes a big collective impact with one small change

You’ve heard this before: “If everyone did just this one little thing, then collectively we would achieve some astronomical results of mind-numbing proportions that would save the world.” Whether it’s shortening showers to save a Great Lakes-sized supply of water or riding your bicycle to save millions in health care-related costs, these data are examples of “running the numbers” on our potential collective impact — of imagining what could happen if we all made one small change. These data are meant to inspire shock and awe — and in that regard, they can be highly effective.

Posted at 01:26 PM | Permalink | Comments: 1


CUNA Mutual’s brilliant approach to employee engagement leads to increased focus on sustainability

Psst … want to know the secret to making employees feel connected to their workplace? Don’t ask me — go ask them. I know, rocket science … but still brilliant in its simplicity. CUNA Mutual did this, and you know what it found? An overwhelming interest in sustainability.

Posted at 11:00 AM | Permalink | Comments


Top talent, super-smart employees flock to sustainable companies

Last week, students at Harvard rallied on campus, delivering 1,300 signatures from students, faculty, and alumni calling for the university to divest from fossil fuels. Meanwhile, students at the University of Wisconsin-Madison diverted over 900 tons of CO2 as part of a nationwide Recyclemania challenge. As soon as next month, the students leading these efforts will graduate, and you’ll likely find them sitting across the table from you in a job interview. If you do, keep your poker face. Your excitement will only undermine your negotiations.

Posted at 02:30 PM | Permalink | Comments