Smart Sustainable Biz

with Jessie Lerner


How to turn adversity into green opportunities

When hearing about sustainability champions, do you get a sense that their superpowers come from another planet? Do their actions and efforts seem like X-Men qualities that no mere mortal could “just do.” In being introduced to three sustainability champions at Sustain Dane’s Badger Bioneers conference on Nov. 18, we noticed a shared power that isn’t limited to superheroes: turning a (perceived) catastrophic event into an opportunity for sustainability to shine.

Posted at 08:54 AM | Permalink | Comments


How to make a profit while making a difference

How do you solve society’s most vexing environmental and social issues while becoming more profitable at the same time? Collaboration. Sound too hard? Shift your frame of reference in order to view communities as partners, not just resources. Shift your frame of reference and treat employees and customers as multifaceted humans, not just as worker bees and consumers.

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Summit Credit Union’s investment in sustainability has a multiplier effect

Each year, as part of Sustain Dane’s MPower Champions program, we ask area businesses to tackle five sustainability projects. This past year, Summit Credit Union took on seven, one of which multiplied to an additional 19 projects. What’s the secret to Summit Credit Union’s sustainability success? Inclusiveness.

Posted at 01:35 PM | Permalink | Comments


Filament Games takes time to play and wins big

Despite your best intentions, educating employees on workplace sustainability can be a groan-worthy exercise. “Turn off your computer monitor.” Yeah, sure. “Remember to double-side print.” Do I look like some kind of IT expert? “Recycle or compost your lunch.” Commence the synchronized eye rolling.

Posted at 12:26 PM | Permalink | Comments


UW Health proves sustainability efforts can live long, healthy lives

During a sustainable business workshop last month hosted by CUNA Mutual Group, this question was posed: “If and when you leave a company, how do you ensure that the sustainability initiatives you started there continue on?” Fielding the question was Dave Boyer, CEO and co-owner of MCD, Inc. Dave is a real champion of sustainable business, having institutionalized sweeping sustainability practices during his tenures at two different manufacturing companies in Wisconsin. Without missing a beat, he offered this suggestion: Make it a guiding principle of your organization.

Posted at 11:54 AM | Permalink | Comments

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