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6 of the worst trade show marketing mistakes to avoid

Trade shows and conferences are a still a key strategy in most business-to-business marketing plans, and they take up a large portion of the marketing budget because they have the highest cost per lead of any marketing activity.

Posted at 11:55 AM | Permalink | Comments


Responsible investing principles support goals-based planning

Today, many individuals are upholding the ideals behind Earth Day every day, by making financial choices to reflect their environmental values. By using responsible investing principles to select the securities you own, you can likewise incorporate your values into your goals-based approach to wealth management.

Posted at 11:28 AM | Permalink | Comments


How to get your audience’s attention during training — and keep it

If you lose your employees’ attention during the first few minutes of a training session, good luck getting it back.

Posted at 11:22 AM | Permalink | Comments


6 questions to ask consultants before hiring them

Imagine that your company has decided to launch a new product line in a few months. Or perhaps you’re scaling from startup mode into full operations with a continued focus on growth but need to make sure that your products, services, and business processes are optimized.

Posted at 12:51 PM | Permalink | Comments


Yes, you can be active at work!

What, when, where, how, and why should you invest a few minutes during your workday to be physically active?

Posted at 11:59 AM | Permalink | Comments

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