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Why context before concept matters in your marketing

Like any experienced creative type, I’ve got an unwritten list of rules that I alternately cleave to or break on a daily basis. One that proves surprisingly resilient is, “Always understand the context before wasting time on the concept.”

Posted at 11:41 AM | Permalink | Comments


UW Colleges are essential component of Wisconsin Idea, workforce development

How does the Wisconsin Idea manifest itself in the UW Colleges, leading to less burden on our state’s economy and strengthened social capital?

Posted at 11:02 AM | Permalink | Comments


How will employers have to respond to Trump’s Muslim ban?

With the start of a new workweek, how do companies and human resources staffs need to respond to the impact of this executive order?

Posted at 11:58 AM | Permalink | Comments


Making sense of Trump’s first executive orders on immigration

The first, entitled, “Border Security and Immigration Enforcement Improvements,” sets new priorities for the enforcement of immigration laws and the removal of immigrants from the United States.

Posted at 12:10 PM | Permalink | Comments


7 myths busted about investing in women entrepreneurs

For most venture capitalists, the bottom line is always to make profit and grow the business. However, these are not always the reasons why investors fund women entrepreneurs. Investors finance women entrepreneurs for the wrong reasons when their focus shifts from the business to something else.

Posted at 12:22 PM | Permalink | Comments

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