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Oct 27, 201611:47 AMOpen Mic

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4 C’s of leadership for women-owned businesses

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According to the 2015 State of Women-Owned Businesses report by Womenable, a women’s enterprise development company, the number of women-owned firms is now estimated at 30% of all U.S. businesses. They generate nearly $1.5 trillion in annual revenue — an increase of 79% since 1997.

On top of that, one in three of these businesses are led by a minority woman, including African American, Asian American, Latina, Native American/Alaska Native, and Native Hawaiian/Pacific Islander. This trend will continue to gain momentum, positioning even more women business leaders in bigger roles on the stage of economic success in America.

Over my more than 20-year financial services career, I have witnessed this sea change of women leaders in the American economy and have identified key traits of the most successful. Regardless of economic cycle or the nature of their business, I find these habits consistently help women leaders navigate challenges and position their companies for success:

Connection: Strong professional and personal relationships are key. Women leaders are great at making connections and building their networks, personally, and professionally. They are confident in asking for advice and counsel — after all, it was Sheryl Sandberg who coined the phrase “Lean in.” Women are well equipped to navigate changing markets and global competition, forces that require leaders to listen in order to fully understand the dynamics.

Tip: During a challenging economy, women can leverage their relationship-building skills to expand their networks further and develop stronger roots for their business.

Capacity: Women often take the primary role of managing both work and family. While society has come a long way in supporting more balance in shared responsibilities of family and home with partners, women develop a capacity early on to tackle both. Women also have a big capacity to take on many additional responsibilities in their professional and personal lives, including community organizations and involvement with their children’s schools. Women can accomplish feats of balance. While not without sacrifice, women leaders bring a combination of creativity, compassion, and well-defined solutions, which are critical, especially during times of economic change.

Tip: Develop your team, build trust, and delegate during tough times. Don’t try to do it all yourself.


Old to new | New to old
Oct 27, 2016 02:20 pm
 Posted by  Anonymous

Great job & insights Julia. Thanks for sharing your perspective.

Oct 27, 2016 03:06 pm
 Posted by  Anonymous

Oddly 4-C's also means Community Coordinated Child Care the 40+ year old community group that has been working to develop and support the child care community here - their referral system is free for parents looking for child care and if you think people with children relocating here don't check child care first you are incredibly naïve. The fact Dane county has a well thought out child care policy and well developed field of programs is one reason why we are one of the few places wit ha positive birth rate over the last 15 years- even Milwaukee Racine and Waukesha all are in the negative birth column. If you are looking for younger workers you need to start learning more about child care and especially state policies as lots of changes are coming next year.

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