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February 2017

02/22/17

A winning recipe for blog casserole

I received an email the other day that really got me thinking. Spencer X. Smith — you may know him as THE go-to guy for social media strategy — asked me about writing really engaging blog posts.

Posted at 11:14 PM | Permalink | Comments

02/16/17

There’s upside to higher interest rates

As consumers, we have eagerly anticipated interest rates dropping since the early 1980s. But we are investors, as well.

Posted at 11:59 AM | Permalink | Comments

02/14/17

Getting Creative: Show, don’t tell. Breaking down Apple’s ‘Stroll’ TV spot

Apple is cool. And feature filled. And they just don't tell you about it — they show you.

Posted at 01:52 PM | Permalink | Comments

02/14/17

New bureaucracy not the answer to student debt refinancing

Total student debt in the United States now stands at about $1.3 trillion. The vast majority — about 81% — is held by the U.S. Department of Education and other federal agencies.

Posted at 01:36 PM | Permalink | Comments

02/09/17

How to confidently sell really expensive products

Have you ever bent over backward to offer your product or service at an incredibly low price, only to have a “meh” response from your target market?

Posted at 01:10 PM | Permalink | Comments: 1

02/09/17

Your water privileges will be revoked: A lesson in bad leadership

Leaders who treat employees badly get the kind of employees they deserve. Employees who don’t care. Employees who only do the bare minimum.

Posted at 01:02 PM | Permalink | Comments: 2

02/02/17

Why context before concept matters in your marketing

Like any experienced creative type, I’ve got an unwritten list of rules that I alternately cleave to or break on a daily basis. One that proves surprisingly resilient is, “Always understand the context before wasting time on the concept.”

Posted at 11:41 AM | Permalink | Comments

02/02/17

UW Colleges are essential component of Wisconsin Idea, workforce development

How does the Wisconsin Idea manifest itself in the UW Colleges, leading to less burden on our state’s economy and strengthened social capital?

Posted at 11:02 AM | Permalink | Comments

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