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Aug 8, 201701:10 PMOpen Mic

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Rediscovering that cardboard box of possibilities

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Remember the huge cardboard boxes appliances came in?

As soon as that box was emptied, it became a place where your creativity blossomed, your imagination flourished — that cardboard box was turned into everything from a mansion to a spaceship.

That box could transport you to another dimension or carry you across raging seas. Mine protected me from the hot lava surface that was our living room floor!

What child didn’t use their creative mind on the endless possibilities of a cardboard box at one time or another?

But then we grew up. The cardboard box started losing its magic, and we watched it turn in to something that holds our lives together. We even call it “being in the box.”

Has your business become the adult version of a cardboard box?

As children, we had no self-imposed restrictions on where our minds would travel. We weren’t afraid of what our peers would think. We didn’t care if our ideas were silly.

However, with age comes “maturity” (well, really it brings conformity). We don’t want to stand out. We don’t want to be different. So, we stop using our creativity.

Business thrives on creativity. New ideas can help us stand out from the crowd. Research shows that creative companies consistently outperform their competition and get better results. Creativity is now viewed as one of the most important leadership quality among CEOs.

(Continued)

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