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Apr 21, 201409:34 AMOpen Mic

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Agency partner gets down to business of fitness

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Ten professionals and 10 teams are competing in the 2014 Get Fit Challenge, a spinoff of IB’s popular Fittest Executive Challenge. Who will earn the healthiest marks? Follow along on Facebook and then find out at the In Business Expo & Conference on Oct. 22. This week, IB checks in with Randy Gunter, partner and creative director of The Gunter Agency, who is competing in the individual challenge.

Since I started on the fitness challenge about three weeks ago, the main thing I’ve learned is that you have to figure out what is a reasonable starting point for a workout. How much should you push yourself? That question is even more pertinent when taking into consideration that structured exercise hasn’t been part of my daily routine since college.

I learned quickly that pushing yourself too much can make you miserable. I know that my trainer was trying to assess where I was physically, but after an exhausting workout at the athletic club on one day, I found myself extremely sore and miserable the next. Not a smart approach if you want to be at your peak performance at work or at home.

On top of that, a few days later I felt a sharp pain in my groin/hip flexor region when working out. We evaluated it as probably a strain or pulled muscle. So that was a setback, and I’m just now starting up again.

So the evaluation process is going on. How much of a workout is enough? How much is too much? This is a tough thing to evaluate when you have nothing to gauge it by. I think perhaps the best way to determine this is to look at it like you would a business goal. What is the goal? How do we get there?

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