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Feb 21, 201712:53 PMMosaic Marketplace

with Deborah Biddle — A blog for diverse business enterprises in and around Madison.

Madison’s social entrepreneurs are being the change they want to see

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Gregg Potter, Project Kinect creator and owner, also knows the value of marketing a clear message. He’s dedicated an intern to social media marketing from his very lean staff of four. The reason: Gregg is committed to communicating his standard of delivering values, philosophy, and culture while providing tools and resources for causes and organizations dedicated to social change. In other words, he and his team provide consulting and project management for social change. Greg relies heavily on word-of-mouth referrals and social media to drive business. As white gay male, Gregg shared that he hasn’t been affected by any negative perceptions or stereotypes. In fact, he looks for openings to use his position to advocate for the LGBTQ community. Project Kinect has steadily grown over the five-plus years it’s been in business with plans to expand in Wisconsin and in the South.

Brandie, Angela, and Gregg have launched innovative and creative solutions to large-scale social problems in sustainable ways while confronting the same issues that traditional businesses face in their processes and development. They also have the added concern of delivering the social value of their enterprises along with commercial value. As socialpreneurs, they land themselves between being corporations and charitable organizations needing to produce sufficient profit from the sale of socially valuable goods or services to remain viable. Being the change they want to see in Madison hinges on their ability to convey a clear and compelling message about their social value to the community, as well as maintaining a healthy bottom line for their investors, while remaining focused on making smart decisions that move their businesses forward and increase their likelihood for long-term success.

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